BA and BMI bods, with varying degrees of officialdom, have been lurking on various internet fora for a while, but BA has gone one better by tweeting under the name of @British_Airways (North Americans would be better off following the subtly-different @BritishAirways). At the moment @British_Airways is serving up a very creditable mix of special offers (read: marketing), banter, and one-to-one help for fellow tweeters.
Companies tweeting is nothing new of course - across the pond @JetBlue and @SouthwestAir are well followed, and @flyairnz must have made a lot of friends by helping out the Twitchhiker - but it's good to know these things make their way over here.
Do you know of any other semi-official lurkers embracing the bleeding edge of social networking? Is it a good thing? A fad? Would you trust a twitter with your flight details? Post below and I'll follow it up.
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3 comments:
Air Asia is now on Twitter as well as facebook.
Virgin America seem to be doing fairly well on Twitter http://twitter.com/virginamerica. They're doing similar things to Southwest and BA.
My favourite example of a company using Twitter is a personal one though, and not related to travel. Just before Mothers Day I posted a tweet saying:
"Where can you buy and send decent greetings cards online? Moonpig is so tacky."
A few minutes later I got a tweet from a company @touchnote who happened to be a very nice little card website where you can design your card and they send it. I was impressed with their use of Twitter to reach out and give value to customers.
Thanks for your comments, Keith & David.
I think it's great when companies reach out in this way, but there must be a good signal-to-noise ratio.
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